Amarasinghe, Hiran. “Transformative Power of AI in Customer Relationship Management (CRM): Potential Benefits, Pitfalls, and Best Practices for Modern Enterprises”. International Journal of Social Analytics 8, no. 8 (August 24, 2023): 1–10. Accessed October 5, 2024. https://norislab.com/index.php/ijsa/article/view/30.